Tech & HealthIT Industry Perspectives 

We are proud to be named to Ragan’s 2026 Top Places to Work in Communications  list, an honor recognizing agencies that exemplify strong workplace culture, leadership and professional excellence. The recognition reflects Wireside’s continued focus on employee engagement, professional development and building an inclusive workplace. The recognition from Ragan follows a banner year for Wireside, marked by multiple industry honors. In 2025, the agency was also recognized by seve

By RJ Bardsley, Co-CEO and Partner, Wireside Communications As the tech world turns the page on another year, one tradition is constant: prediction season. From emerging technologies to shifting global dynamics, 2026 is shaping up to be a year of meaningful change. Here are my six takes on what the year ahead could hold – and why they matter. AI moves to the Enterprise - So far, the AI story has been all about chips, networks, energy, deals and applications. While some are de

Few forces have shifted the business landscape as profoundly as artificial intelligence. For communications professionals, AI isn’t just a technological advancement. It’s reshaping how brands position themselves, communicate complex ideas and build trust in a fast-paced, data-driven world. The same forces transforming wealth management – personalization, automation and transparency – are also redefining how organizations engage with their audiences and articulate their value.

By Cliff Yeung   While technological innovation has flourished in recent years, the rapid digitization of services and shift to connected environments have opened more avenues for cyber threat actors. Citizens, enterprises and governments are being infiltrated, disrupted and extorted for critical information. Lawmakers and industry leaders are taking notice, sharing their thoughts and concerns at POLITICO’s recent Policy Outlook event, which I recently attended in Washington,

By Stephanie Styons Media coverage is one of the most powerful tools for building credibility, trust and visibility. Unlike paid advertising, earned media (such as press mentions, interviews or features) carries the implicit endorsement of a third party, which significantly increases its impact.   Garnering media coverage is only half the battle. What you do  with that coverage can significantly amplify its impact. Here's how organizations can strategically leverage media cov

In healthcare, trust isn’t a luxury – it’s the lifeblood of your brand. Whether you're a pharma giant, a health IT disruptor or an emerging digital health startup, brand perception can directly impact your ability to influence patient behavior, attract talent, secure investment, and even shape policy. But in today’s hyper-connected, fast-moving world, building trust and maintaining a strong brand reputation is more challenging than ever. Just consider the evolving environment

The wealth and asset management world is at an exciting tech crossroads. ThoughtLab  has launched a major global study called The AI Powered Investment Firm: How Wealth and Asset Management Providers Will Transform Their Businesses Through AI. This study is all about looking ahead – checking in with 500 financial firms across 16 markets to see how AI and other cutting-edge tech like blockchain are shaking things up. Through interviews with top execs, surveys and expert panels

Welcome to This Side of the Wire  — a podcast where creative thinking, digital transformation and strategic storytelling converge. Hosted by RJ, each episode features candid conversations with industry leaders who are navigating the ever-evolving landscape of communications, marketing, and technology. From the power of viral campaigns and the realities of audience attention spans to the shifting media landscapes across the globe, This Side of the Wire dives deep into the idea

By Stephen Russell The first half of 2025 has been a wild ride. And while every industry has experienced some level of turmoil, the semiconductor space has experienced tremendous volatility. From uncertainty involving the Chips Act, to the impact of tariffs, new leadership emerging at industry stalwarts (see Intel ), companies shifting manufacturing strategies to the U.S. (see TSMC ) and everything in between, chip companies have had an interesting year. This volatility has a

By Erika Olivo Espinoza The media landscape has always been dynamic, but today’s journalists are facing new and growing challenges–from exhausting workloads to the spread of disinformation. To uncover how the industry is changing, Muck Rack surveyed more than 1500 journalists for its “State of Journalism 2025”  report and webinar. The report revealed new obstacles for journalists and new opportunities for PR pros to adapt and better support journalists. Key Takeaways from the

Cities have long been engines of innovation, resilience and opportunity. But today, they face a new set of complex challenges — from climate change and aging infrastructure to growing economic and social divides.  The path forward is clear: creating livable, sustainable cities will require bold leadership, cross-sector collaboration and smarter use of technology. From Future Vision to Urban Reality  is a study conducted by ThoughtLab that takes a close look at how 250 cities

We believe in the power of smart, strategic communications to move the needle. Whether we’re helping a cybersecurity firm navigate a high-stakes threat landscape, launching breakthrough technologies or building brand visibility in crowded markets, our focus is always on work that delivers meaningful results. This year, that commitment was recognized in a big way: Wireside took home three Bulldog PR Awards , a testament to the impact of our campaigns and the strength of our te

By Hanna Berry   Graduating from college and stepping into the working world can be daunting. After years of predictable routines – class schedules, club meetings and campus life – the shift to an office environment can feel like a giant leap. However, my experience as a Marketing and Public Relations Intern at Wireside Communications has been anything but intimidating.      I graduated from the University of Massachusetts Amherst in December 2024 with a double major in marke

By Stephanie Styons We believe that powerful stories move markets. Whether it’s elevating a brand’s reputation, launching an idea into the market or driving momentum around technical innovation, we help our clients break through the noise and get noticed.   Wireside was recently recognized by two respected organizations in the PR industry: the New England PR Club and Provoke Media. These honors reflect the strategic, creative and results-driven work we deliver regularly in pa

By Lauren Fischer Bold ideas became impactful stories at the recent NTT Research Upgrade Reality event. At Upgrade 2025, the energy was electric—and not just because of the cutting-edge tech on display. Wireside played an essential role in shaping how the guests experienced the event, developing and executing a comprehensive media engagement strategy that amplified NTT’s vision and placed key innovations in the spotlight. From customized media itineraries to exclusive intervi

The communications world never stands still, and agencies that thrive are the ones willing to adapt and evolve. Wireside Communications is doing exactly that, growing its Boston team with three fantastic new hires who bring fresh energy and diverse skills to the table. As we move through 2025, this expansion showcases Wireside’s momentum and commitment to building teams that don’t just deliver results but genuinely connect with technology and healthIT clients.   Our new Bosto

By Dan Martin With one quarter of 2025 now in the books, I thought it was a good time to pause, pick our heads up and assess what transpired and what it could mean for healthIT and digital health companies and marketers as we look ahead to the next nine months.  At a macroeconomic level, Q1 could be summed up as one of mixed results and performance. I’ve always said that the market hates uncertainty but from where I sit it seems uncertainty is now the new certainty and may re

By Dan Martin So, switching gears now and putting on my communications cap, what can digital health marketers do to help their brands be successful in this ‘new world’ where, as noted in my previous post , IPO expectations are higher, new funding is harder to secure, previously secured funding is running out, M&A may become the only viable exit for many, and the need for growth and profitability are more paramount than ever? Here are a few ideas that will help brands not only

By Dan Martin Like sands through the hourglass so are the days of our lives. That line from the popular daytime drama seems like a fitting starting point as we look at the 23andMe soap opera, what happened and what it means for the industry going forward. There are a lot of layers to this onion and plenty of plot twists to keep the average person interested and confused, especially those 15 million people whose personal and genetic data is tied up in all of this. Let’s first

By Grace Knoop   AI has been at the center of media conversations this year, especially with traction DeepSeek, the Chinese AI company, launching its latest R1 model has garnered. As AI continues to permeate our everyday lives, it is critical for PR pros to learn how to effectively and ethically leverage various models. Recently, Muck Rack hosted its “State of AI 2025” webinar , bringing together industry experts to discuss the ways PR pros can use AI to their advantage.   Ke