Tech & HealthIT Industry Perspectives 

By Cliff Yeung   While technological innovation has flourished in recent years, the rapid digitization of services and shift to connected environments have opened more avenues for cyber threat actors. Citizens, enterprises and governments are being infiltrated, disrupted and extorted for critical information. Lawmakers and industry leaders are taking notice, sharing their thoughts and concerns at POLITICO’s recent Policy Outlook event, which I recently attended in Washington,

By Stephanie Styons Media coverage is one of the most powerful tools for building credibility, trust and visibility. Unlike paid advertising, earned media (such as press mentions, interviews or features) carries the implicit endorsement of a third party, which significantly increases its impact.   Garnering media coverage is only half the battle. What you do  with that coverage can significantly amplify its impact. Here's how organizations can strategically leverage media cov

In healthcare, trust isn’t a luxury – it’s the lifeblood of your brand. Whether you're a pharma giant, a health IT disruptor or an emerging digital health startup, brand perception can directly impact your ability to influence patient behavior, attract talent, secure investment, and even shape policy. But in today’s hyper-connected, fast-moving world, building trust and maintaining a strong brand reputation is more challenging than ever. Just consider the evolving environment

The wealth and asset management world is at an exciting tech crossroads. ThoughtLab  has launched a major global study called The AI Powered Investment Firm: How Wealth and Asset Management Providers Will Transform Their Businesses Through AI. This study is all about looking ahead – checking in with 500 financial firms across 16 markets to see how AI and other cutting-edge tech like blockchain are shaking things up. Through interviews with top execs, surveys and expert panels

Welcome to This Side of the Wire  — a podcast where creative thinking, digital transformation and strategic storytelling converge. Hosted...

By Stephen Russell The first half of 2025 has been a wild ride. And while every industry has experienced some level of turmoil, the semiconductor space has experienced tremendous volatility. From uncertainty involving the Chips Act, to the impact of tariffs, new leadership emerging at industry stalwarts (see Intel ), companies shifting manufacturing strategies to the U.S. (see TSMC ) and everything in between, chip companies have had an interesting year. This volatility has a

By Erika Olivo Espinoza The media landscape has always been dynamic, but today’s journalists are facing new and growing challenges–from...

Cities have long been engines of innovation, resilience and opportunity. But today, they face a new set of complex challenges — from climate change and aging infrastructure to growing economic and social divides.  The path forward is clear: creating livable, sustainable cities will require bold leadership, cross-sector collaboration and smarter use of technology. From Future Vision to Urban Reality  is a study conducted by ThoughtLab that takes a close look at how 250 cities

We believe in the power of smart, strategic communications to move the needle. Whether we’re helping a cybersecurity firm navigate a...

By Hanna Berry   Graduating from college and stepping into the working world can be daunting. After years of predictable routines – class...

By Stephanie Styons We believe that powerful stories move markets. Whether it’s elevating a brand’s reputation, launching an idea into...

By Lauren Fischer Bold ideas became impactful stories at the recent NTT Research Upgrade Reality event. At Upgrade 2025, the energy was electric—and not just because of the cutting-edge tech on display. Wireside played an essential role in shaping how the guests experienced the event, developing and executing a comprehensive media engagement strategy that amplified NTT’s vision and placed key innovations in the spotlight. From customized media itineraries to exclusive intervi

The communications world never stands still, and agencies that thrive are the ones willing to adapt and evolve. Wireside Communications...

By Dan Martin With one quarter of 2025 now in the books, I thought it was a good time to pause, pick our heads up and assess what...

By Dan Martin So, switching gears now and putting on my communications cap, what can digital health marketers do to help their brands be...

By Dan Martin Like sands through the hourglass so are the days of our lives. That line from the popular daytime drama seems like a...

By Grace Knoop   AI has been at the center of media conversations this year, especially with traction DeepSeek, the Chinese AI company,...

By Dan Martin 2020-2022 were boom years in digital health. Interest rates were low, valuations were up, and VC dollars were flowing...

RICHMOND, Va. & BOSTON --( BUSINESS WIRE )--Strategic marketing and public relations agency Wireside Communications® , has been selected...

By RJ Bardsley In the ever-evolving tech landscape, staying informed about the latest shifts and trends is crucial. That's even more true...