Tech & HealthIT Industry Perspectives 

By RJ Bardsley, Co-CEO and Partner, Wireside Communications As the tech world turns the page on another year, one tradition is constant: prediction season. From emerging technologies to shifting global dynamics, 2026 is shaping up to be a year of meaningful change. Here are my six takes on what the year ahead could hold – and why they matter. AI moves to the Enterprise - So far, the AI story has been all about chips, networks, energy, deals and applications. While some are de

Few forces have shifted the business landscape as profoundly as artificial intelligence. For communications professionals, AI isn’t just a technological advancement. It’s reshaping how brands position themselves, communicate complex ideas and build trust in a fast-paced, data-driven world. The same forces transforming wealth management – personalization, automation and transparency – are also redefining how organizations engage with their audiences and articulate their value.

By Cliff Yeung   While technological innovation has flourished in recent years, the rapid digitization of services and shift to connected environments have opened more avenues for cyber threat actors. Citizens, enterprises and governments are being infiltrated, disrupted and extorted for critical information. Lawmakers and industry leaders are taking notice, sharing their thoughts and concerns at POLITICO’s recent Policy Outlook event, which I recently attended in Washington,

By Stephanie Styons Media coverage is one of the most powerful tools for building credibility, trust and visibility. Unlike paid advertising, earned media (such as press mentions, interviews or features) carries the implicit endorsement of a third party, which significantly increases its impact.   Garnering media coverage is only half the battle. What you do  with that coverage can significantly amplify its impact. Here's how organizations can strategically leverage media cov

In healthcare, trust isn’t a luxury – it’s the lifeblood of your brand. Whether you're a pharma giant, a health IT disruptor or an emerging digital health startup, brand perception can directly impact your ability to influence patient behavior, attract talent, secure investment, and even shape policy. But in today’s hyper-connected, fast-moving world, building trust and maintaining a strong brand reputation is more challenging than ever. Just consider the evolving environment