This Side of the Wire Podcast

Welcome to This Side of the Wire — a podcast where creative thinking, digital transformation and strategic storytelling converge. Hosted by RJ, each episode features candid conversations with industry leaders who are navigating the ever-evolving landscape of communications, marketing, and technology.

From the power of viral campaigns and the realities of audience attention spans to the shifting media landscapes across the globe, This Side of the Wire dives deep into the ideas shaping how brands connect, influence and grow. Whether you're in the C-suite, a creative role, or simply curious about the future of digital strategy, this series is your front-row seat to insights that go far beyond the headline.

Scroll down to explore each episode:

Cristin Barth – Join us This Side of the Wire and listen to RJ speak with Cristin Barth, Head of Creative at GYK, about the difference between value and impact working in a creative career. Follow along as we chase a path where no two days feel the same!

George F. Snell III – In this week’s episode of This Side of the Wire, RJ speaks with George F. Snell III, Principal and Senior Communications Officer at G.F. Snell Consulting, to unpack how technology and ever-increasing screen time have transformed the way companies must engage with their audiences.

Leila Modarres – In the current oversaturated landscape of content, only 1% of posts on LinkedIn generate meaningful engagement. Join RJ on This Side of the Wire, as he speaks with Leila Modarres, Founder of LMarketing Group, about who is really listening when it comes to marketing media and why the flood of content isn’t working.

Matt Gyde – The new normal shaped by quantum and artificial intelligence is coming and the C-suite must be ready. Join RJ on This Side of the Wire as he speaks with Matt Gyde, security expert and three-time CEO about how leaders can prepare for the next generation of cybersecurity threats.

Michael Jacobs – In this episode, RJ and Michael Jacobs, Senior Advisor and Partner of DEMANDBRIGHT will explore the ways integrated PR and digital marketing strategies shape consumer tech communications. With more data and shorter attention spans than ever, we must determine the real relationship between data and storytelling.

Simon Vericel – Today we will explore the nuances of the communications in industry in China with RJ and Simon Vericel, Founder and MC of Influence Matters. They dive into the APAC media landscape and how it is similar and differs from Europe and North America – and what global brands need to know to succeed.

Each of the guests selected for this series bring seasoned information to the technology industry and provide our audience with insightful takes on the technological world we live in today. Continue to join us on This Side of the Wire and reach out if you have an interest in joining the podcast in the upcoming season.