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SERVICES

There is power in precision. Understanding deep tech concepts and connecting those ideas with current consumer trends and news stories is our specialty. It is a combined love of technology and expertise in communication that enables us to dive into complex concepts and build them into brand narratives that change the world.  

 

We offer five types of service:

Positioning and Narrative Development

Communications Strategy and Planning

Precision Campaigns & Events

Training & Coaching

Internal Communications

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POSITIONING & NARRATIVE

We offer three options for positioning & narrative programs based on the integration of experience, creativity and data.

  • Comprehensive Positioning & Narrative Discovery: 

    • A three phase process where our team partners with a client to develop a full positioning and messaging platform.

    • The process includes: intake, research and data analysis; creation and iteration; refinement.

    • Deliverables include a full positioning and messaging architecture with narrative hierarchy and language for internal, external and partner comms.

  • Strategy Retainer:

    • An experienced executive on tap; available for ongoing work on narrative development, story ideation and content direction.  

  • Review and Perspective:

    • A fixed-time/fixed price project, where our team does a thorough review and audit of messaging, positioning or narrative work.  

 

CONTACT

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COMMUNICATIONS STRATEGY & PLANNING

We offer clients a comprehensive communications planning service:

  • Product launch planning.

  • Ongoing communications & social media programming.

  • Media tours.

  • Communications planning for virtual and IRL events. 

  • Targeted "gold media" programming.

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PRECISION CAMPAIGNS & EVENTS

We offer precision based implementation programs.  When you need a specialized team of communications experts to focus on a specific, high profile program, we are the team for you.  

  • This is not a high-overhead, administration-heavy PR agency team. This is a no-fat approach; a specialized team that effectively executes against specific targets and goals.  

  • We put experienced communications experts to work ensuring that a launch, media tour or event yields high value results.

  • We integrate a testing and measurement element to ensure messaging will resonate and results will count.  

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TRAINING & COACHING

We offer media training and coaching programs to build the strength of the "bench," including:

  • Spokesperson audits – where our team evaluates spokespeople and makes recommendations for improvement.

  • Training sessions – available for individual executives or teams of up to five.

  • Presentation Training – Individual presentation training for keynotes, panels, fireside chats and other speaking formats for virtual and IRL events. 

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INTERNAL COMMUNICATIONS

Executing a strategic and comprehensive internal communications campaign requires a unique approach to influence your audience of internal stakeholders.

  • We are experts at crafting messaging that resonates with diverse and unique internal audiences.

  • We identify the right platforms, tools and techniques in the right situation to effectively communicate with internal stakeholders.

  • Authenticity is key and we are experts at implementing an effective approach to building internal pride.

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©2020 by Wireside Communications