There is power in precision. Understanding deep tech concepts and connecting those ideas with current consumer trends and news stories is our specialty. It is a combined passion for technology and expertise in communication, marketing and advertising that enables us to dive into complex concepts and build them into brand narratives that change the world.
We offer five types of service:
Positioning and Narrative Development
Communications Strategy and Planning
Precision Campaigns & Events
Paid Media Strategy & Media Buying
Training & Coaching
POSITIONING & NARRATIVE
We offer three options for positioning & narrative programs based on the integration of experience, creativity and data.
Comprehensive Positioning & Narrative Discovery:
A three phase process where our team partners with a client to develop a full positioning and messaging platform.
The process includes: intake, research and data analysis; creation and iteration; refinement.
Deliverables include a full positioning and messaging architecture with narrative hierarchy and language for internal, external and partner comms.
An experienced executive on tap; available for ongoing work on narrative development, story ideation and content direction.
Review and Perspective:
A fixed-time/fixed price project, where our team does a thorough review and audit of messaging, positioning or narrative work.
Paid Media Strategy & Media Buying
We live in a world of integrated communications, where traditional earned media, social channels and advertising work together to shape the conversation. To support integrated communications, we offer clients the following paid media services:
Strategic counsel on integrating earned media and advertising campaigns to amplify messaging and build brand awareness.
Copywriting services for social media, print and video ads.
Media buying for social media, digital and traditional print advertising platforms.
TRAINING & COACHING
We offer media training and coaching programs to build the strength of the "bench," including:
Spokesperson audits – where our team evaluates spokespeople and makes recommendations for improvement.
Training sessions – available for individual executives or teams of up to five.
Presentation Training – Individual presentation training for keynotes, panels, fireside chats and other speaking formats for virtual and IRL events.
COMMUNICATIONS STRATEGY & PLANNING
We offer clients a comprehensive communications planning service:
Product launch planning.
Ongoing communications & social media programming.
Communications planning for virtual and IRL events.
Targeted "gold media" programming.
PRECISION CAMPAIGNS & EVENTS
We offer precision based implementation programs. When you need a specialized team of communications experts to focus on a specific, high profile program, we are the team for you.
This is not a high-overhead, administration-heavy PR agency team. This is a no-fat approach; a specialized team that effectively executes against specific targets and goals.
We put experienced communications experts to work ensuring that a launch, media tour or event yields high value results.
We integrate a testing and measurement element to ensure messaging will resonate and results will count.
Executing a strategic and comprehensive internal communications campaign requires a unique approach to influence your audience of internal stakeholders.
We are experts at crafting messaging that resonates with diverse and unique internal audiences.
We identify the right platforms, tools and techniques in the right situation to effectively communicate with internal stakeholders.
Authenticity is key and we are experts at implementing an effective approach to building internal pride.