SERVICES
There is power in precision. Understanding deep tech concepts and connecting those ideas with current consumer trends and news stories is our specialty. It is a combined passion for technology and expertise in communications, marketing and advertising that enables us to dive into complex concepts and build them into brand narratives that change the world.
EARNED MEDIA
We offer you a comprehensive communications planning service: β’Product launch planning, media tours and targeted media activities. β’Ongoing communications & social media programming. β’Communications planning for virtual and live events.
TRAINING & COACHING
We offer media training and coaching programs to build the strength of the spokesperson "bench," including: β’ Spokesperson audits where our team evaluates spokespeople and makes recommendations for improvement. β’ Training sessions available for individual executives or teams of up to five. β’ Presentation training for keynotes, panels, fireside chats and other speaking formats for virtual and live events.
PAID MEDIA STRATEGY & MEDIA BUYING
We live in a world of integrated communications, where traditional earned media, social channels and advertising work together to shape the conversation.Β To support integrated communications, we offer you the following paid media services: β’ Strategic counsel on integrating earned media and advertising campaigns to amplify messaging and build brand awareness. β’ Copywriting services for social media, print and video ads. β’ Media buying for social media, digital and traditional print advertising platforms.
PRECISION CAMPAIGNS & EVENTS
When you need a specialized team of communications experts to focus on a specific, high profile program, we are the team for you. Β β’ This is not a high-overhead, administration-heavy PR agency team. This is a a specialized team that effectively executes against specific targets and goals. Β β’ We put experienced communications experts to work ensuring that a launch, media tour or event yields high value results. β’ We integrate a testing and measurement element to ensure messaging will resonate and results will count.
ANALYST RELATIONS
We live in a world of integrated communications, where traditional earned media, social channels and advertising work together to shape the conversation.Β To support integrated communications, we offer you the following paid media services: β’ Strategic counsel on integrating earned media and advertising campaigns to amplify messaging and build brand awareness. β’ Copywriting services for social media, print and video ads. β’ Media buying for social media, digital and traditional print advertising platforms.
SOCIAL MEDIA & CREATIVE CONTENT DEVELOPMENT
We bring your story to life with compelling content that builds awareness and engages your audiences across social and digital channels. Our services include: β’ Social media strategy, editorial planning, channel management along with ongoing performance tracking and insights to refine content and strengthen engagement. β’ Content development for executive thought leadership, company updates and integrated campaigns. β’ Creative copywriting and design for social posts, graphics, videos and other digital assets.
POSITIONING & NARRATIVE
βComprehensive Positioning & Narrative Discovery:Β β’ A three-phase process where our team partners with you to develop a full positioning and messaging platform. β’ The process includes intake, research and data analysis; creation and iteration; refinement. β’ Deliverables include a full positioning and messaging architecture with narrative hierarchy and language for internal, external and partner comms. Strategy Retainer: β’ An experienced executive on tap; available for ongoing work on narrative development, story ideation and content direction. Β Review and Perspective: β’ A fixed time/fixed price project, where our team does a thorough review and audit of messaging, positioning or narrative work.
PR CAMPAIGN STRATEGY
We develop integrated communications campaigns connecting your business goals with your targeted audiences. Our campaign strategy services include: β’ Audience research, messaging and creative concepts to guide campaign development. β’ Campaign plans that coordinate earned media, social media, paid media and content. β’ Measurement and ongoing recommendations to strengthen campaign performance.
βINTERNAL COMMUNICATIONS
Executing a strategic and comprehensive internal communications campaign requires a unique approach to influence your audience of internal stakeholders. β’ We are experts at crafting messaging that resonates with diverse and unique internal audiences. β’ We identify the right platforms, tools and techniques in the right situation to effectively communicate with internal stakeholders. β’ Authenticity is key and we are experts at implementing an effective approach to building internal pride.
