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  • RJ Bardsley

Marketers, brace yourselves for the AI revolution!

Stay ahead of the game with new AI-powered tools on LinkedIn

By Nicole Harris

In a digital landscape where trends and consumer behaviors change quickly, the importance of fresh and innovative content has never been more relevant. Writer’s block hits everyone. Even for writing experts and social media professionals, crafting engaging and effective content can sometimes pose a challenge. So, whether you just need to refresh your existing social copy or are stuck and in need of new ideas, an AI social post generator might just be the answer you’ve been looking for.

The power of generative AI is increasingly available to marketers, helping us easily create compelling and professional content, and undoubtedly revolutionizing the way we communicate. To this end, LinkedIn has recently introduced an AI-powered feature to assist users in generating copy for their posts and it looks like it could be a game-changer for professionals across all industries. By leveraging generative AI technology, LinkedIn hopes to provide users with helpful suggestions and recommendations for their posts, according to Keren Baruch, director of product at LinkedIn, who unveiled the feature on a LinkedIn post. As of now, the tool is being tested and is only available to a few users. However, LinkedIn plans to expand the feature's functionalities and availability in the coming months.

How Does it Work?

AI-generated content can be a valuable tool in assisting with content creation, but it should not completely replace human-generated content. LinkedIn’s tool offers a helping hand in creating compelling and impactful content that may resonate with a target audience, whether it’s by refreshing existing content or generating new ideas. But, AI is designed to learn from existing data and patterns, which means its content generation is based on existing information. Human-generated content, on the other hand, has the ability to bring unique perspectives, creativity, and originality that AI may struggle to replicate. Human-generated content can capture emotions, personal experiences and storytelling elements that resonate with audiences on a deeper level.

However, AI-generated content can play a valuable role in the content creation process by assisting with drafting, generating ideas or streamlining repetitive tasks. It can help in generating data-driven insights, automating certain processes, or suggesting improvements to existing content. By combining the creative capabilities of humans with the efficiency and data-driven insights of AI, businesses can achieve a balance that leverages the strengths of both. With LinkedIn's focus on enhancing user experience, this addition is another example of their commitment to providing helpful tools for professionals.

Ultimately, the ideal approach is a collaboration between human creators and AI tools. Humans can provide the innovative ideas, emotional connection, and adaptability, while AI can assist in enhancing efficiency, providing data-driven insights, and streamlining certain aspects of the content creation process and overall effectiveness of your LinkedIn content. Combining AI and human efforts can enable you to better engage with your audience and achieve your professional objectives. It's exciting to see how technology is evolving and assisting us in our everyday tasks.

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