Tech & HealthIT Industry Perspectives 

In healthcare, trust isn’t a luxury – it’s the lifeblood of your brand. Whether you're a pharma giant, a health IT disruptor or an emerging digital health startup, brand perception can directly impact your ability to influence patient behavior, attract talent, secure investment, and even shape policy. But in today’s hyper-connected, fast-moving world, building trust and maintaining a strong brand reputation is more challenging than ever. Just consider the evolving environment

By Dan Martin So, switching gears now and putting on my communications cap, what can digital health marketers do to help their brands be...

By Dan Martin Like sands through the hourglass so are the days of our lives. That line from the popular daytime drama seems like a...

By Dan Martin 2020-2022 were boom years in digital health. Interest rates were low, valuations were up, and VC dollars were flowing...

By RJ Bardsley In the ever-evolving tech landscape, staying informed about the latest shifts and trends is crucial. That's even more true...