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Wireside Communications Expands West Coast Operations

Updated: Apr 7

Communications Leader Adds Sonja Thompson to San Francisco Team;

Grows Alliances and Client Roster in Silicon Valley


San Francisco, Boston and Richmond, Va. – April 4, 2022 – Wireside Communications, an award-winning independent strategic communications, marketing and public relations agency focused on the consumer and B2B tech sectors, today announced that Sonja Thompson has joined the company’s West Coast team as an Account Director. Thompson’s hire is the latest in the company’s moves to expand its footprint in San Francisco and Silicon Valley; Wireside recently established working relationships with two firms in the area, Orange Tulip Consultancy and Nichols Communications, providing additional business development capabilities in the region. Wireside continues to grow its West Coast client roster, where it works with marquee tech brands including Infineon and NTT Research.


“From a communications perspective, Wireside has been instrumental in helping establish NTT Research as one of the leading voices in basic research and highlighting our mission to advance technologies that promote positive change for humankind,” said Chris Shaw, CMO of NTT Research, Inc., a subsidiary of NTT (TYO:9432). “We are excited to see the agency expanding its capabilities on the West Coast and look forward to working with the team as they continue to grow.”


Thompson is a communications veteran with extensive experience in content strategy and management, including creative development for podcasts, videos and written materials; social media management; and community and influencer programs. Prior to joining Wireside, Thompson held public relations, communications and editorial positions with leading brands including Cheetah Mobile, CBS Interactive, CNET and TechRepublic. Thompson will head up Wireside’s West Coast team, working on existing accounts and helping to build new business for the growing firm.


“We are thrilled to welcome Sonja to our team. The West Coast is a strategically important region for our agency,” said Wireside Partners RJ Bardsley and Joya Subudhi. “Sonja will boost our footprint in San Francisco and Silicon Valley and help as we grow the agency and support our clients in the area. Her impressive record in traditional media and digital channels speaks for itself, and we look forward to her contributions.”


About Wireside

Wireside Communications is an award winning, independent public relations agency focused on the consumer and B2B tech sectors. As a full-service agency working with industry-leading global and regional brands, Wireside provides a portfolio of communications programs designed to effectively meet business goals including: positioning and narrative development; communications strategy and planning; precision campaign implementation, including earned media; internal communications; event services; paid media buying services; and training and coaching. The agency’s events services encompass content development, sponsorship, marketing communications and public relations. Incorporated in 2004, Wireside has offices in Richmond, VA, and Provincetown, MA. For more information, please visit www.wireside.com.


About Orange Tulip

Orange Tulip Consultancy is an independent agency servicing clients in the B2B and B2C space. Based in the heart of Silicon Valley, Orange Tulip provides strategic go-to-market guidance, coaching and execution that help companies create shareholder value. Since its inception in 2016, Orange Tulip has serviced over 35 clients around the globe. Orange Tulip operates in Milan, London, Eindhoven (the Netherlands), New York, Los Angeles and San Francisco. The firm’s business philosophy is captured in a book titled “Cut the Bullsh*t Marketing”, which is available on Amazon. The book is endorsed by Royal Philips, KKR, Stanford University, NXP Semiconductors, and others.


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Wireside® and Wireside Communications® are registered trademarks of Subudhi Consulting Group, Inc. All other referenced product names are trademarks of their respective owners. © 2022 Wireside Communications.


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