Wireside Case Study

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Objective: Position the Internet Society as an influential voice on tech policy as it relates to Internet access and trust; communicate the Internet Society’s raison d’être; reach key stakeholders and policymakers

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Strategy: Leverage the Internet Society’s presence at key high-profile events, such as Chatham House and the G20 Conferences, hijack breaking news of day topics, and participate in discussions around changes in legislation that affect technology and Internet use to insert the Internet Society and its key messages into the dialogue and position the organization as a thought leader in Internet access and trust

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Results: Secured virtual and in-person briefings with top business and technology media; established relationships with influential journalists on behalf of the Internet Society; the Internet Society is now a well-known organization and a go-to resource among media on topics related to Internet security, access and trust, policy and more.