Wireside Partners with Volvo to Launch World’s First Self Docking Yacht

Wins Volvo Penta 2018 Neptune Award from Marine Marketers of America for Best Public Relations

2018: Volvo Penta Public Relations

Pitch Messaging, Attendance and Earned Media delivered by Wireside

Volvo Penta’s Self-Docking Yacht Launch

Wireside Communications was selected by Volvo Penta of the Americas to launch the world’s first self-docking yacht: Wireside handled all business press media relations and in-person attendance. The launch earned Volvo Penta a Neptune Award from the Marine Marketers of America for Best Public Relations in 2018.

Award: Marine Marketers of America announce winners of 2018 Neptune Awards

Best Public Relations: Volvo Penta of the Americas, “Self-docking Yacht,” created by Volvo Penta of the Americas

Launch Press Release: Volvo Penta unveils pioneering self-docking yacht technology

Associated Event: Volvo Ocean Race: June 15 – 17 in Gothenburg, Sweden

Launch Attendance:

  • Boating Magazine and Popular Science, Lois Parshley, Contributor (attended, based in New York, New York)
  • Business Insider, Tom Turula, Freelance Contributor & Former Online Editor (attended, based in Stockholm, Sweden)
  • Forbes, Tom Mullen, Contributor (attended, based in Bordeaux, France)
  • Travel + Leisure, Marjorie Ma, Editor (attended, based in Shanghai, China)

Earned Media / Feature Stories:

Engadget: Volvo builds a self-docking yacht, By Daniel Cooper, 18 June 2018


  Mashable: Volvo docks a yacht without any help from the captain, By Sasha Lekach, 19 June 2018


   Yahoo! Finance UK: Volvo docks a yacht without any help from the captain, By Sasha Lekach, 19 June 2018


   IDG Sweden: Dags att angöra en brygga? Volvos självkörande båt gör jobbet åt dig, 19 June 2018


   Robb Report: Volvo Penta Gives Us Automatic Docking for Yachts, By Geri Ward, 21 June 2018


   Business Insider: The nailbiter final leg of the Volvo Ocean Race just started – from tragedies to world records, here’s 11 things you need to know about this year’s ‘Everest of sailing’, By Tom Turula, 22 June 2018


   IDG Connect: News roundup: ZTE still in no man’s land, Huawei likely next, By Dan Swinhoe, 22 June 2018


   Forbes: Why The Completed Volvo Ocean Race Includes More Than A Nautical Victory, By Tom Mullen, 24 June 2018


   Wall Street Journal: Skip the Seasickness: How Boats Are Getting More Tech-Savvy, By Dan Niel, 28 June 2018


   Forbes: Volvo Penta Unveils System To Help Yachts Dock Themselves, By Bill Springer, 29 June 2018


   Forbes: Volvo Reveals Hybrid Boating Technology As Path To The Future, By Tom Mullen, 3 July 2018


Travel + Leisure (Report): 我在 未来科技城里 有条船, By Marjorie Ma, August Issue


   Boating Magazine: The World’s First Self-Docking Boat, By Lois Parshley, January/February 2019 Issue