Client in the News

  • NTT America Puts VMware’s EVO:SDDC to Work

    NTT America has a use for VMware’s newly released EVO:SDDC. It’s a key part of a disaster-recovery-as-a-service offering.  Read More

    SDxCentral 09/04/15
  • SDN Reality Check – and a Solid Webinar

    Software-defined networking (SDN) remains a hot topic in the IT and telecom industries. A recent Capacity magazine webinar, sponsored by NTT Communications (Wireside client) offered a useful reality check on this technology and an occasion to think about webinars in general.Content-Rules1As for webinars, the challenge has always been how to deliver a credible message without becoming an infomercial. Excessive focus on lead generation, after all, is one of the main reasons that so many webinars have tended to underperform – or “suck” – as Ann Handley and C.C. Chapman bluntly put it in their 2011 digital marketing book Content Rules.

    Of course, anyone doing a webinar – NTT Com included – is looking for leads. But the best way to achieve them is to focus on content. Service providers tend to have advantage an in this respect, being closer than vendors to the end user and motivated to communicate as clearly as possible. That was something I picked up on as a trade journal editor (and moderator of several dozen webinars) and clearly appeared to be the case with Shawn Morris, senior manager of IP development for the NTT Communications Global IP Network, and presenter in this event.

    Morris simplified the complex topic, focusing on SDN’s “programmable control.” To explain the ongoing culture shift that SDN is driving, he pointed to 25-plus years of change in the manufacturing industry: “Today you can’t run a manufacturing plant without automation.” Modest about NTT Com’s own portfolio, Morris nonetheless explained how NTT Com is no Johnny-come-lately. “It took us about 10 years to get fully automated.” At the same time, he challenged the attendees: “In five years time, I don’t think you’ll be able to be competitive unless you’re operating in this manner.”

    If you’re looking for more insight into SDN, check out the webinar in its entirety. Morris is really good. If you’re in marketing or PR and looking to improve your webinars, here’s my point: It’s easy to become overwhelmed by webinar production – Handley and Chapman list no fewer than 25 keys to success – but above it all, keep in mind the title of their book: Content Rules.

     

    SDN App Store Launches, with Tiers

    The opening by computer giant Hewlett-Packard (HP) of a software-defined networking (SDN) app store poses a question for tech observers. Does the ability to buy SDN applications off the (virtual) shelf mean that this technology has arrived, or at least become more real?

    HP execs think so. “We are leading the market in terms of taking SDN mainstream,” said Kash Shaikh, senior executive director, HP Networking, in a video touting HP’s SDN developer workshops, software developer kit (SDK) and app store. But whether we have moved into a realm where SDN has become “as simple as downloading Angry Birds,” as HP Global Marketing Leader Jacob Rapp reportedly said, is another question.   APPS

    There’s a key difference between the Apple and Google app stores and the enterprise portal that opened on October 1, about a year after HP first announced it at Interop New York 2013. Any consumer wanting to download Angry Birds – or something more popular (not such a great choice, HP) – simply clicks to install. There is no range of application categories based upon “their support and test process,” as noted in the HP SDN app store announcement.

    That’s fair, because SDN is not child’s play, after all. At one end of the SDN app-store spectrum are the ones that are “built and tested exclusively by HP.” They reside in the top circle. (See left column at the portal). Then come the apps from HP partners, then those from the community, and then those labeled as conceptual, or in development. There is an implicit, high level of networking knowledge at all levels, whether it’s within HP itself or affiliated partners or channel integrators or fellow developers tapping into beta versions.

    In other words, the growing reality of SDN remains closely linked to expert implementation. In that sense, this HP app-store story aligns with the launch of SDN-enabled enterprise cloud services from a service provider, such as NTT Com. Whether you build a network yourself or buy (or rent) it from others comes down to technical competence, available resources, cost structure and projected return on investment. That’s not new with SDN; rather, it’s one of those eternal questions of IT operations.

    Wireside and Big Telecom Event Join Forces in Chicago

    We’ve got big (telecom) news!  Chicago is already home to deep dish pizza, lake effect snow and the Magnificent Mile, but in 2 weeks it will host telecom industry movers and shakers! Wireside is a media partner of Light Reading’s Big Telecom Event, being held June 17-18 at the Sheraton Chicago Hotel & Towers.  The Big Telecom Event (BTE) is an industry-first event designed to bridge the gap in the telecom industry between technology know-how and business acumen.

    The BTE will cover some of the industry’s hottest topics, such as NFV, SDN, and the carrier cloud.  The event comprises a best-in-class conference with show floor demonstrations of networking technologies and applications that deliver real insight and tangible value to attendees.

    Wireside’s Senior Account Executive, Christine Carlson, will be traveling to Chicago to attend, and our clients NTT America and the University of New Hampshire InterOperability Lab (UNH-IOL) will share real-world experience and expertise acquired as leaders in the telecom industry.  NTT America’s CTO Doug Junkins will join the panel Virtualization Innovation: Service Providers in Action (Tuesday, June 17, from 10-11 a.m.), and will also speak on the panel Network Management & Orchestration Challenges for SDN/NFV (Wednesday, June 18, from 3:45-4:45 p.m.).  In addition, Marion Dillon, Home Networking Manager at the UNH-IOL, will be demonstrating her latest study of end-to-end NFV. The full agenda can be viewed here.