Client in the News

  • IoT: Driving the Need for IPv6

    As Internet of Things devices multiply, the lack of readily available IP addresses will become critical.

    It’s impossible to open up the Sunday flier for a major electronics store without seeing ads for smart thermostats, coffee makers, refrigerators, and even light bulbs and crockpots. The notion that nothing is off limits when it comes to IP addresses has taken the world by storm. People want their gadgets to be Internet-aware and they want to control them remotely from their Android or IOS devices.  Read More

    no jitter 03/14/16
  • What Is IPv6 And Why Is It Considered A Key Enabler Of The Internet Of Things

    Customer Edge (CE) routers from Broadcom, Netgear and ZTE were the first to be approved for the IPv6 CE Router Logo.  Please provide an overview of the CE Router Logo and explain its significance to service providers.  Read More

    Home Toys 02/09/16

    With the Internet of Things (IoT) gaining traction, as evidenced by the technologies displayed at CES 2016, IPv6 traffic will continue rising. IPv4 addresses have been depleted, so the explosion of IoT devices (Gartner estimates 6.4 billion things will be online worldwide this year) is dependent on the IPv6 address inventory.  Read More

    BTR 02/02/16
  • Wireside Recap: 2015 PRSA International Conference

    I recently attended my first PRSA International Conference in Atlanta, Georgia. The event, which was packed with educational sessions and networking opportunities, drew about 2,000 PR professionals from across the country.  Although each session brought something unique to the table, I want to highlight one of my favorite speakers from the conference, and key takeaways from his session.krr

    Being part of a high-tech PR firm, I was eager to attend one session in particular.  David McCulloch, Sr. Director, Corporate Communications, Cisco, spoke on the session, “The ‘Internet of Things’: Are You Ready for the Opportunities and Risks?”  He provided some interesting examples to demonstrate the IoT in action.

    • The Henn Na Hotel (which translates to “Weird Hotel” in Japan) will be the world’s first hotel fully staffed by robots. These robots come in different forms; some made to look and have mannerisms like humans; others, like animals or cartoons. These robots speak several different languages: English, Japanese, Chinese and Korean. The robots perform duties such as checking guests in, carrying luggage, and cleaning rooms.
    • Physical sensor technology company Sensum uses sensors to detect the physiological changes of audience members during presentations. These sensors enable a company to determine whether audiences are surprised, excited, or bored. This diminishes the need for traditional pencil and paper surveys, providing the speaker with feedback with little to no effort from his or her audience. Additionally, this allows the speaker to garner genuine feedback that is not affected by hastily – or dishonestly – completed surveys. This also solves the common problem of surveys not being completed, period.
    • This past September, the Food and Drug Administration accepted an application to evaluate a new drug-sensor-app system that tracks when a pill has been taken. The drug under discussion is Abilify, an antipsychotic. The actual sensor will only be the size of a pencil tip. The app will come connected to a Band Aid-like sensor, worn on the body, which will know when a tiny chip hidden inside a pill is swallowed.  This way, if patients aren’t taking their pills, doctors will be alerted.
    • Target made headlines back in 2012, when the store found out about a high school girl’s pregnancy before her father did. The store was able to trace the teen’s buying patterns, and based on her recent purchases, began sending her coupons for baby products in the mail. Her disgruntled father, unaware of the pregnancy, stormed into Target and had it out with the manager. He later found out his daughter was, in fact, pregnant, and apologized to the manager.

    McCulloch’s examples of the IoT in full-effect not only engaged his audience, but left some of us shocked – and possibly uneasy – about the evolution of technology and the ways businesses can utilize it to uncover personal details about consumers.

    My first PRSA International Conference was an unforgettable experience. Not only was I provided with an opportunity to network with others in the field, I was also able to get a crash course in the do’s and don’ts of PR from some of the most prominent names in public relations.


    Applied Innovation – The Cure for Tech Overload

    There’s an occupational hazard of following tech trends.  The danger is hearing so much about a new technology or acronym that you grow a little deaf.

    What’s important for trend-trackers is to note when innovation begins shifting into application. Back in May, for instance, Wireside’s Founder Joya Subudhi wrote a blog about Google’s acquisition of NEST. Her post helped keep the Internet of Things (IoT) real by drawing attention to a familiar and everyday device, the thermostat.


    Another story about Google’s smart contact lens project revived my own interest in another much-discussed category, wearable devices.

    Did you see this?

    What caught my eye – no pun intended – was news that the Swiss-based pharmaceutical Novartis wants to license Google’s technology in this area.

    Maybe you saw it the first time – but one of the ideas is to outfit the contact lens with a sensor that can detect glucose levels via tears, giving diabetics a better way of monitoring their condition.

    Time will tell whether this brilliant idea works out, but it got me to thinking about an obvious point: Innovation becomes real when it addresses actual problems, genuine pain points and concrete circumstances.

    The smart and networked home

    A preview for the Messe Berlin IFA 2014 event (Sept 5 – 10), which encompasses electronics and home appliances, offers another case in point.  One of IFA’s pre-show releases, for instance, discusses trends among manufacturers of large and small domestic appliances.

    Why the emphasis on small? Because it reflects a demographic fact: the rise of single-person households.  The engineering challenge is to make appliances that serve that growing market segment just as sustainable and efficient as any others.

    Like the smart contact lens project, those manufacturers are addressing real circumstances.And when technology begins working its way into daily lives, for instance when a grandfather is found adopting a smart-phone controllable thermostat to make his family’s vacation more comfortable, you know you’re at an inflection point.  Then IoT becomes more than an abstraction.

    Nothing against pure academic research or groundbreaking engineering, but that kind of applied innovation is always an easier story to tell.

    Google Buys Nest and Fuels IoT

    In pulp fiction, it’s ‘cherchez la femme.’ For investigative journalists, the classic rule is ‘follow the money.’ And for anyone analyzing technology trends, it usually pays to ‘watch the really smart, cool people.’nestherm

    A key part of any acquisition, for instance, is the human talent that is included in the asset mix. Google’s purchase of the smart-thermostat maker Nest, which closed in February, is a case in point. The price of $3.2 billion – about as much as it paid for DoubleClick back in 2007 – certainly grabbed headlines. But insider coverage, like this Wired story, focused on the talent.

    Here the spotlight shone on Tony Fadell, Nest’s CEO and former iPod chief at Apple. But this uber-smart engineer who shifted from electronic entertainment devices to commodity appliances is not the only one. I’ve heard of brainy fiber-optic and IP experts who are moving into… light bulbs. And one hot application for network operators today is digital signage, aka billboards

    Thermostats, smoke detectors, light bulbs, street furniture – these are the ‘new black,’ as the expression goes. And for anyone, including the PR team at Wireside, who has seen this ‘Internet of Things’ (IoT) coming for several years, especially in terms of IPv4 address exhaustion, it’s a welcome development.

    Technology hype comes and goes. And there will be IoT backlash. I can almost read the New York Times story now: “In a turnaround that may be a harbinger of things to come, an executive who once boasted of 327 IP-enabled home devices has not only ‘cut the cord,’ but has abandoned his high-tech career and home in a leafy Westchester County neighborhood altogether. Now he is cutting cords of wood to heat his cabin in the Adirondacks…”

    That’s the kind of extreme example that will win coverage. For the public at large, there will likely be continued uneasy but gradual acceptance of technologies that may simultaneously track and benefit you. With that will come quicker understanding of the need for the nearly limitless pool of addresses enabled by IPv6. That should make one of Wireside’s jobs a little easier.