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The Race through Richmond

There’s a feeling in this city, before even the smallest of snowstorms hit, when the masses stock up on necessities and determine their fight or flight approach.  As 100,000 of the world’s best cyclists from more than 70 countries and 450,000 spectators transcend upon Richmond for the Union Cycliste Internationale (UCI) Road World Championships, that feeling is once again in the air.  With road closures and an intentional influx of people at a level never previously seen in this area, locals are faced with the options of staying put to experience one of the greatest global sporting spectacles or heading out of town for the nine-day event (many of the latter are cashing in on social commerce opportunities like AirBnB). Richmond2015

From September 19-27, men and women will compete in 12 World Championship races through the capital city of the Commonwealth.  A sampling of these races include: Elite Men and Women, Under 23 Men, and Junior Men and Women.  This will be the first time the annual event has been held in the United States since 1986.  Recent locations include Ponferrada, Spain; Florence, Italy; Valkenburg, Netherlands; and Copenhagen, Denmark.  The location is chosen by the UCI through a competitive bidding process similar to the Olympic Games.

Eyes from across the globe will be fixated on our beautiful River City; the event will be covered by more than 500 media outlets and broadcast to a worldwide audience of more than 300 million people.  Live digital streaming of all races will be available via a new, state-of-the-art Richmond 2015 mobile app for iOS and Android devices.  International exposure is not the only benefit for the host city; the Road World Championships are expected to have an economic impact of $158 million on the state of Virginia.

One of our Superior Production Exchange neighbors, Tijo Media, was recently named the official video partner of Richmond 2015, the organizer of the 2015 UCI Road World Championships.  We even offered a “helping hand” for one of the promo video spots, but sadly, Christine’s champagne toast was edited out!  Check out the video here:

Wireside’s HQ is located directly on one of the racing routes and we are certainly gearing up for the all of the excitement to come!