PRSA Richmond: Writing for Effective Media Relations

In today’s oversaturated news landscape, it’s more important than ever to know how to work effectively with the media. VCU professors Mary Ann Owens, formerly a USA Today reporter, and Jeff South, formerly of the Austin American-Statesman, will host a workshop covering:

  • How to position a story to grab a journalist’s attention
  • Tips for writing succinctly and avoiding jargon
  • New ways to pitch, with a focus on multimedia and data presentation
  • Understanding journalists’ needs, deadlines and how to best accommodate
  • Do’s and don’ts for reporter outreach for print and broadcast media