PRSA Richmond: The Increasing Impact Of Social Media On The Public Relations Practice

Social and digital media undoubtedly has had a tremendous impact on public relations, and few PR professionals have studied this as extensively as Donald K. Wright, Ph.D., the Harold Burson Professor and Chair in Public Relations at Boston University’s College of Communication. Dr. Wright is the lead researcher on arguably the longest and largest study of new media’s impact on our profession. He will be sharing his findings from this study, totaling 12 years and surveying nearly 6,000 public relations practitioners.