PRSA Richmond Luncheon: Using the Power of Big Data to Anticipate the Next Crisis and Take Proactive Action

We now live in a world where one negative story about your brand can spread faster than the speed of light. At the same time, existing tools and crisis communications strategies are no match for the digital- and mobile-savvy marketplace. Fortunately, the power of big data can now be harnessed by today’s communications professionals to anticipate the next crisis and create a smart blueprint for taking proactive action. Chase Donnelly from Zignal Labs will be the speaker.