PRSA Richmond Luncheon: #MeToo and Other Smoldering Crises – How Bad Behavior Impacts Companies

Two-thirds of all business crises arise from “smoldering” issues that can be identified and prevented long before they harm the organization’s brand and reputation. The majority of these issues are related to employee or manager misconduct that management may be aware of but refuse to address. In one study, companies where a top executive was accused of personal misconduct suffered financial impacts long after the legal side of the case was resolved. Join us May 29 as we welcome Deborah Hileman, SCMP, president and CEO of the Institute for Crisis Management. She will address how communicators can identify and prepare to address a variety of “bad behavior” organizational crises.