PRSA Richmond: Crisis Planning and Communications

Join PRSA Richmond and Brian Ellis, executive vice president and crisis lead at Padilla, for the professional development session “Crisis Planning and Communications,” Thursday, April 6 at Padilla. Coffee/bagels and networking begins at 7:30 a.m. and the workshop will be held 8 to 10 a.m.

Sit back, close your eyes and imagine yourself in the position of companies that have faced some of the most well-known crises in history. Picture the chaos and scrambling of the crisis “war room,” and think about how hard they worked to reduce the media scrutiny and calm stakeholders.

Some of these organizations were prepared and their images were hardly tarnished. Others failed to prepare and train, so when the going got tough, the tough got frantic, and the media made the rules. In our 24/7 media landscape, that happens all too often.