Wireside News & Events

Cision Webinar: Don’t Feed the Trolls: Building a Plan to Mitigate Negative Social Interaction

This webinar from Cision on August 24, 2017 at 2 p.m ET will help participants:

  • Identify the gaps in your current response strategy
  • Create or reshape your current response plan that empowers your team
  • Monitor all your key channels with cutting edge tools to support your execution
  • Build authenticity and empathy into responses to deliver best possible resolutions in difficult circumstances

PRSA Richmond: Writing for Effective Media Relations

In today’s oversaturated news landscape, it’s more important than ever to know how to work effectively with the media. VCU professors Mary Ann Owens, formerly a USA Today reporter, and Jeff South, formerly of the Austin American-Statesman, will host a workshop covering:

  • How to position a story to grab a journalist’s attention
  • Tips for writing succinctly and avoiding jargon
  • New ways to pitch, with a focus on multimedia and data presentation
  • Understanding journalists’ needs, deadlines and how to best accommodate
  • Do’s and don’ts for reporter outreach for print and broadcast media

rva tech week: Pitching to the Press

Slide decks, growth charts & crazy bootstrapping stories? Pitching a startup to a media outlet can be a nightmare, especially when you don’t know what they are looking for. Get the inside scoop from technology media experts on what you need to do to get your startup’s story heard today!

— Peter Hamby (Head of News @ Snapchat, former CNN political journalist 2005-2013)
— Stephen Babcock (Market Editor for Technical.ly Baltimore and Technical.ly DC., local technology news website)
— Mallory Noe-Payne (award-winning reporter, has worked for NPR’s newscast unit, APM’s Marketplace and Public Radio International)
— Juan Conde (Anchor/Reporter at WRIC-TV)

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