Fireside / April 2015

The Truth About Cloud Computing. Are Enterprises REALLY Embracing it?

IT decision makers are planning to migrate nine in ten business apps to the cloud. In fact, 60% believe this migration will happen within the next two years, according to a recent study by NTT Com (Wireside client.) The ICT solutions leader recently surveyed nearly 1,600 IT decision makers from the US and EU to get their insights about the future of cloud computing. It sounds like global enterprises have embraced the cloud, right? Well, according to NTT Com’s Cloud Reality Check 2015 study, the answer is both yes and no. cloudpic

Cloud will account for over a quarter of corporate ICT budgets by 2018 and the vast majority of respondents expect the number of individual cloud platforms in use in their organizations to grow over the next three years, according to the study. However, though most agree cloud is good for business and many IT decision makers are planning to move more and more important apps to the cloud, respondents view the processes of migration and management once in the cloud as wrought with complexities and challenges. For example:

  • One-third say the cloud isn’t yet living up to its potential (38%)
  • 4 in ten find cloud vendors confusing and challenging
  • 4 in ten claim migrating complex apps to cloud is too much trouble
  • Nearly 50% feel they have less control over apps once in the cloud

Overall, it seems bi-modal IT is a challenge for data center AND cloud and ICT decision-makers are spending much more time managing performance than developing functionality.

So what DOES the future of cloud computing look like? The reality is that as much as businesses care about scalability and cost efficiency, two areas where more than 50% of IT decision makers credit cloud-based applications, the primary concerns of enterprise-class customers concern security, compliance and corporate data governance. For example, 10% of apps will NEVER migrate to cloud.

According to Len Padilla, VP product strategy at NTT Com, though ICT decision-makers see the cloud as a compelling enabling technology, companies need a new approach to ICT transformation through cloud computing, given the variety of platforms available and the complexity of the applications they support. He believes “there needs to be a far smoother migration path from the data center to the cloud,” and that “a different kind of planning approach is required for companies to achieve the large-scale digital transformations business executives are demanding.”

So what’s the solution? According to Padilla, “focusing on continuous improvement and incremental steps is a far more effective strategy than ambitious plans.” A hybrid cloud approach offers the best of both worlds, allowing companies to capitalize on the cost savings associated with a traditional cloud environment while experiencing the improved performance, reliability and security only available with dedicated computing resources.  To read more about the Cloud Reality Check study and view an infographic, click here.

My Fab Five: 5 PR Tools to Know and Love

With thousands of online tools to help us public relations professionals in our busy day-to-day lives, sometimes it seems like there’s just too many to choose from. Worry not! In this post, I’ve highlighted five great tools that help me in various aspects of my everyday work routine. Not only are they all user-friendly, they’re also free!


  • Hootsuite: Most of us are probably familiar with this one, but I have to give credit where credit is due. Hootsuite is a platform that was developed to organize tweets. Since then, it has developed into a resource for organizing multiple social media accounts in one place. There are a few ways I utilize Hootsuite:
    • To keep track of client Twitter feeds: On Hootsuite’s home page, we have 10 feeds laid out that we’re able to easily monitor; one for each client, one for our own tweets, and a few others for other topics we’re interested in. These live feeds make it simple to keep up with what’s important to the brands you represent.
    • To tweet: Instead of logging into Twitter, Hootsuite allows users to send tweets out directly from the platform for multiple Twitter accounts.
    • To schedule tweets: This is great, because you can get your social media posts out whenever you want, staggering them at different times and even days so you don’t send out too many at once, or can plan ahead for time out of the office, etc.
  • Talkwalker Alerts: Talkwalker alerts are similar to Google alerts. You can set up alerts as frequently as you like, in any language. I’ve found these alerts to be quicker and more reliable than Google alerts, although I use both together.
  • TheSkimm: Keeping up with the news is crucial. TheSkimm is a daily morning digest of top news stories. The newsletter is concise and written in a casual and often sarcastic tone, making reading the news a quick and sometimes even entertaining experience perfect for our jam-packed and stressful days.
  • HARO (Help A Reporter Out): HARO is a social networking tool for sources and reporters. This service is simple; sign up, and you receive 3 emails a day: one in the morning, one in the afternoon, and one in the evening. These emails contain queries from reporters across different outlets covering various beats. This is great for PR Pros, because if your client is knowledgeable about any of the topics, you can answer the reporter directly through the anonymous email address in the HARO email, and connect your client with the reporter.
  • MyTopTweet: This is another handy one for social media. Just go to and input your Twitter handle. The platform will automatically generate your top ten tweets that gained the most traction (favorites and retweets) with your followers. This can give you a sense of the content your audience is most interested in; a great metrics resource for the brands you represent.

These are just a few examples of what’s in my PR toolbox. What’s in yours?