Wireside News & Events

MANRS Research Webinar

A webinar in which the lead researcher of the newest MANRS research study to share the results with MANRS participants and other interested parties.

Cision Webinar: Don’t Feed the Trolls: Building a Plan to Mitigate Negative Social Interaction

This webinar from Cision on August 24, 2017 at 2 p.m ET will help participants:

  • Identify the gaps in your current response strategy
  • Create or reshape your current response plan that empowers your team
  • Monitor all your key channels with cutting edge tools to support your execution
  • Build authenticity and empathy into responses to deliver best possible resolutions in difficult circumstances

PRSA Richmond: Writing for Effective Media Relations

In today’s oversaturated news landscape, it’s more important than ever to know how to work effectively with the media. VCU professors Mary Ann Owens, formerly a USA Today reporter, and Jeff South, formerly of the Austin American-Statesman, will host a workshop covering:

  • How to position a story to grab a journalist’s attention
  • Tips for writing succinctly and avoiding jargon
  • New ways to pitch, with a focus on multimedia and data presentation
  • Understanding journalists’ needs, deadlines and how to best accommodate
  • Do’s and don’ts for reporter outreach for print and broadcast media

rva tech week: Pitching to the Press

Slide decks, growth charts & crazy bootstrapping stories? Pitching a startup to a media outlet can be a nightmare, especially when you don’t know what they are looking for. Get the inside scoop from technology media experts on what you need to do to get your startup’s story heard today!

— Peter Hamby (Head of News @ Snapchat, former CNN political journalist 2005-2013)
— Stephen Babcock (Market Editor for Technical.ly Baltimore and Technical.ly DC., local technology news website)
— Mallory Noe-Payne (award-winning reporter, has worked for NPR’s newscast unit, APM’s Marketplace and Public Radio International)
— Juan Conde (Anchor/Reporter at WRIC-TV)

  • 07/18/17 Cision Webinar: The Art of Influencing Influencers

    Join Marian Salzman, CEO of Havas PR, Paul Kontonis, CMO of WHOSAY, and Daniel Watson, Sr. Director of Growth Marketing at Cision on Thursday, July 20 at 2 p.m. ET, as they discuss how communications and marketing professionals can better target and identify influencers, better engage and build longer term relationships, and deliver measurable results.

  • 06/28/17 PRSA Richmond: Comedy and Communication – Using Humor to Your PR Advantage

    There’s the common advice to start a speech with a joke, but where else should PR professionals use comedy to connect with their audiences – both internal and external?

    Join us as we welcome David Wingfield, CEO of Commonwealth Commercial Comedic Communication, as he explains how humor can be used to create more effective communication strategies that stand out and are remembered long after the campaign has concluded.

  • 05/08/17 A Brave New World: How does the Internet Affect Societies

    The Internet Society and the International Security Department at Chatham House will be holding an event on May 11, 2017 on the Internet and its impact on society, to mark the Internet Society’s 25th anniversary.

    In little more than a generation, the Internet has transformed ways of communicating, transacting and accessing knowledge.  For the earliest adopters, the Internet promised a new home of the mind, and offered new possibilities for addressing the challenges facing the world.

    Yet, mounting concerns over the impacts of globalization, rising social and cultural divides, and the spread of false or misleading information online all raise uncomfortable pressing questions: is the Internet eliminating divisions in society, or is it accentuating them?

  • 04/26/17 Cision Webinar: Time To Spring Clean Your Communications Workflow

    Springtime is about reorganizing and renewing. Have you done the same for your communications strategy?

    Join SVP of Product Marketing, Vanessa Childs on Wednesday, April 26 at 2:00 pm ET, to learn what’s in the newest release and how it can help improve your distribution, measuring and targeting workflows.

  • 04/26/17 PRSA Richmond: The Increasing Impact Of Social Media On The Public Relations Practice

    Social and digital media undoubtedly has had a tremendous impact on public relations, and few PR professionals have studied this as extensively as Donald K. Wright, Ph.D., the Harold Burson Professor and Chair in Public Relations at Boston University’s College of Communication. Dr. Wright is the lead researcher on arguably the longest and largest study of new media’s impact on our profession. He will be sharing his findings from this study, totaling 12 years and surveying nearly 6,000 public relations practitioners.

  • 04/05/17 PRSA Richmond: Crisis Planning and Communications

    Join PRSA Richmond and Brian Ellis, executive vice president and crisis lead at Padilla, for the professional development session “Crisis Planning and Communications,” Thursday, April 6 at Padilla. Coffee/bagels and networking begins at 7:30 a.m. and the workshop will be held 8 to 10 a.m.

    Sit back, close your eyes and imagine yourself in the position of companies that have faced some of the most well-known crises in history. Picture the chaos and scrambling of the crisis “war room,” and think about how hard they worked to reduce the media scrutiny and calm stakeholders.

    Some of these organizations were prepared and their images were hardly tarnished. Others failed to prepare and train, so when the going got tough, the tough got frantic, and the media made the rules. In our 24/7 media landscape, that happens all too often.

  • 04/04/17 2017 NTT America Sales Kickoff

    This year’s Sales Kickoff will be held at the beautiful Loews Coronado Bay Resort in sunny San Diego. Situated on its own peninsula in the San Diego Bay, the resort has outstanding views of downtown San Diego and the marina.

    The 2017 Sales Kickoff will be an exciting, informative event with plenty of fun included.

  • 03/29/17 PRSA Richmond Luncheon: Using the Power of Big Data to Anticipate the Next Crisis and Take Proactive Action

    We now live in a world where one negative story about your brand can spread faster than the speed of light. At the same time, existing tools and crisis communications strategies are no match for the digital- and mobile-savvy marketplace. Fortunately, the power of big data can now be harnessed by today’s communications professionals to anticipate the next crisis and create a smart blueprint for taking proactive action. Chase Donnelly from Zignal Labs will be the speaker.

  • 03/16/17 Cision Livestream: Breaking Down the State of the Media in 2017

    The media and communications landscape changed in 2017. Was your brand left behind?

    Join industry leaders from GE Digital, LEVICK and Cision as they discuss how these changes impact their strategy and execution.

    In one hour, you will discover media trends from 1,550 top journalists in North America, rethink your approach to communications and marketing strategy, and learn how to measure success in the 2017 media landscape.

    Wednesday, March 29 – 2 p.m. ET

  • 01/19/17 Creative Mornings RVA: Mystery- Kelli Lemon

    About the Speaker- Kelli Lemon is a “Social Consultant” that is passionate about changing how people “LIVE” Richmond! Formerly the Business Manager of Mama J’s restaurant, Kelli is now working for herself to socially connect people through food, sports, arts and education. She is an on air personality for Radio One Richmond’s Kiss FM and iPower92.1 and hosts a weekly podcast called “Coffee with Strangers”. Read More

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