Founder & Partner
Joya Subudhi is an entrepreneur, small business owner, longtime publicist and world traveler. She leads Wireside Communications as partner and founder. Since 2004, when she founded the company as Subudhi Consulting, she has overseen all operational areas of the business including human resources, sales and marketing, legal and finance. Joya brings 17 years of high tech, business-to-business, public relations experience in the Internet/data communications and telecommunications industries to Wireside. She is responsible for driving public relations initiatives for Wireside’s clients and she excels at developing and fulfilling public relations strategies designed to increase market awareness and profitability.
Previously, Joya served as supervisor of marketing communications for Foretec Seminars, a comprehensive association management company and a subsidiary of the Corporation for National Research Initiatives (CNRI). CNRI, headquartered in Reston, VA, is a not-for-profit organization formed in 1986 to foster research and development for the National Information Infrastructure. Recruited to start and direct the marketing communications department for Foretec, Joya oversaw marketing and public relations for clients’ domestic and international conferences about the Internet and new technology. Before assuming the position at Foretec, Joya was a senior program manager at Boston-based Miller Consulting Group, the leader in strategic public relations for change-driven companies. She holds a B.A. in International Relations from Boston University and attended Saint Gertrude High School, an independent Catholic college preparatory day school for young women in Richmond, VA.
Seeking to contribute to the development of talent in her field, Joya created a competitive paid internship program for Wireside that values diversity and prepares young professionals for careers in public relations. In addition, she has supported growth of the Richmond region by voluntary participation on community boards and with many organizations. Joya served as vice president of the Richmond Ad Club in 2005 and 2006, and chaired the Judging and Awards Committee of the 2004 Richmond Show. During 2005, she served as a C3 Trailblazer, offering volunteer PR counsel to local small businesses and nonprofit organizations. In 2006, she led public relations for the Church Hill Association’s Annual Holiday Festival, House Tour and Gala Ball. In 2008, she was on the board of Curated Culture, the organization that hosts Richmond’s popular art walk, First Fridays. Joya is a member of the Richmond Ad Club and the Historic Richmond Foundation’s Quoit Club. Previous memberships include Virginia Center for Architecture, American Council for Technology (ACT) Industry Advisory Council (IAC), and Public Relations Society of America (PRSA).
Joya has lived in Boston, London and Amsterdam, and currently splits her time between Richmond, VA and Dresden, Germany. In her spare time she enjoys discovering new wines and learning German.