- Wireside is an independent public relations agency focused on high tech B-to-B communications.
- We work with a limited number of national and international high tech businesses to maintain a high level of strategic and tactical results that closely align with our clients’ business objectives.
- As a full service agency, we provide a portfolio of communications programs designed to effectively meet business goals including: company positioning and messaging, strategic public relations planning and tactical implementation, including social media.
- Location in the Superior Production Exchange means Wireside’s clients benefit from expanded communications support for advertising, design and web services.
- Incorporated in 2004, headquartered in Richmond, VA. Opened office in Dresden, Germany in August 2011.
- Commonwealth of Virginia SWAM (Small, Women, Minority Owned) certified; Registered eVA vendor; Certified by City of Richmond as minority owned.
Founder & Partner
Joya Subudhi is an entrepreneur, small business owner, longtime publicist and world traveler. She leads Wireside Communications as partner and founder. Since 2004, when she founded the company as Subudhi Consulting, she has overseen all operational areas of the business including human resources, sales and marketing, legal and finance. Joya brings 16 years of high tech, business-to-business, public relations experience in the Internet/data communications and telecommunications industries to Wireside. She is responsible for driving public relations initiatives for Wireside’s clients and she excels at developing and fulfilling public relations strategies designed to increase market awareness and profitability.
Previously, Joya served as supervisor of marketing communications for Foretec Seminars, a comprehensive association management company and a subsidiary of the Corporation for National Research Initiatives (CNRI). CNRI, headquartered in Reston, VA, is a not-for-profit organization formed in 1986 to foster research and development for the National Information Infrastructure. Recruited to start and direct the marketing communications department for Foretec, Joya oversaw marketing and public relations for clients’ domestic and international conferences about the Internet and new technology. Before assuming the position at Foretec, Joya was a senior program manager at Boston-based Miller Consulting Group, the leader in strategic public relations for change-driven companies. She holds a B.A. in International Relations from Boston University and attended Saint Gertrude High School, an independent Catholic college preparatory day school for young women in Richmond, VA.
Seeking to contribute to the development of talent in her field, Joya created a competitive paid internship program for Wireside that values diversity and prepares young professionals for careers in public relations. In addition, she has supported growth of the Richmond region by voluntary participation on community boards and with many organizations. Joya served as vice president of the Richmond Ad Club in 2005 and 2006, and chaired the Judging and Awards Committee of the 2004 Richmond Show. During 2005, she served as a C3 Trailblazer, offering volunteer PR counsel to local small businesses and nonprofit organizations. In 2006, she led public relations for the Church Hill Association’s Annual Holiday Festival, House Tour and Gala Ball. In 2008, she was on the board of Curated Culture, the organization that hosts Richmond’s popular art walk, First Fridays. Joya is a member of the Richmond Ad Club and the Historic Richmond Foundation’s Quoit Club. Previous memberships include Virginia Center for Architecture, American Council for Technology (ACT) Industry Advisory Council (IAC), and Public Relations Society of America (PRSA).
Joya has lived in Boston, London and Amsterdam, and currently splits her time between Richmond, VA and Dresden, Germany. In her spare time, she enjoys discovering new wines, learning German and working with her grandmother on a blog about the Greatest Generation.
Recent Client Highlights: In April 2011, after a previous four-year engagement, Wireside was named Agency of Record for NTT America, the largest overseas subsidiary of NTT Communications. NTT Communications is the international and long distance service arm of NTT (Nippon Telegraph and Telephone Corporation), one of the largest telecommunications companies in the world (ranked 31st in the Global Fortune 500 list of 2011). In 2010, Wireside won the opportunity to represent the University of New Hampshire in a public bid, and Wireside is currently retained by the University of New Hampshire InterOperability Laboratory for their Broadband, Ethernet, Data Storage and IPv6 consortia. Recently, Wireside conceptualized and worked in partnership with Light Reading, part of UBM TechWeb and the largest global information source for the telecom industry, to produce a highly successful event on IPv6 that was held in New York City in July of 2011 and will be held again in July 2012.
Senior Account Executive
Christine Carlson has more than four years of full-time public relations experience. As senior account executive, she is responsible for management of day-to-day account activities and execution of clients’ public relations programs including both traditional and social media. With a strong focus on media relations, Christine cultivates and maintains strong relationships with media and analysts, plans and supports press tours, and pitches and secures client coverage in the news. Christine also handles the development and finalization of written materials such as press releases, media advisories, client blog posts, bylined articles, speaking abstracts and social media content.
Prior to joining Wireside Communications, Christine served as communications intern at the Virginia Chapter of Americans for Prosperity where she led media relations efforts and coordinated events and town hall meetings throughout the Commonwealth of Virginia. Additional experience includes communications volunteer for non-profit organizations such as the American Red Cross and the American Cancer Society, marketing intern at the Colonial Life Arena, and communications intern for the Mitt Romney for President Campaign. She was also selected to represent the University of South Carolina as a research specialist for PRSSA’s National Bateman Team Competition.
Christine holds a B.A. in Journalism from the University of South Carolina, where she graduated Magna Cum Laude. Passionate about politics and football, in her spare time, Christine can be found volunteering for local and national political campaigns or cheering on the South Carolina Gamecocks.
Senior Account Executive
Shonna Anderson comes to Wireside Communications after seven years in marketing and public relations in the tech industry in San Francisco and the Silicon Valley.
Prior to joining Wireside Communications, Shonna served as the Senior Marketing Manager for a publicly-traded data management company. During her tenure, Shonna spearheaded a rebranding campaign that helped the company be acquired in a multi-million dollar deal. Shonna also spent four years at Association Management Solutions, a comprehensive association management company headquartered in Fremont, CA, running international marketing and public relations campaigns and event management for a number of international organizations in the broadband and IP industries. Shonna’s first position in San Francisco was at a PR agency focusing on clients engaged in emerging technology. During her time in San Francisco, Shonna also volunteered as the Communications Manager for a young professionals network, served as the chapter co-chair of an international literacy organization, and mentored an underprivileged elementary school student.
Shonna holds an M.A. in International Relations/International Communications from Boston University and a B.A. in Anthropology and Spanish Literature from the University of California, Santa Barbara. In her free time Shonna is passionate about exploring the world around her by traveling extensively, trying new foods and meeting new people. She is also an avid runner, having recently completed her third half marathon.
Wireside Operations / Account Executive
Shannon O’Neill holds dual roles at Wireside, acting as head of agency operations and account executive. She has three years of high tech public relations experience and 16 years of experience in editorial capacities, from writer to producer to assistant editor. Before assuming her current roles at Wireside in 2013, Shannon acted as marketing communications manager and account executive at the company from 2007 – 2010 prior to returning to graduate school. In her current role as account executive, Shannon provides public relations and marketing support; develops and distributes press releases; secures media placements in technology, trade, and business publications; develops and submits speaking proposals; and writes bylined articles and case studies.
In addition to her positions at Wireside, Shannon is currently a M.F.A. Candidate in Creative Writing at Virginia Commonwealth University. While pursuing her M.F.A, she served as the VCU Cabell First Novelist Fellow, acting as coordinator of the prestigious award. She worked with the VCU Creative Writing Department faculty and the Cabell Library to secure readers, contact publishers, and plan the celebration. In addition to developing, managing and executing a media plan targeting local and national press and publications, she acted as liaison between authors, agents, judges and the First Novelist committee, assisting with the organization and coordination of the 2011 and 2012 award.
Shannon began her career as an editorial assistant at Harvard Business Review magazine. Her previous experience also includes a role as writer and text producer at Ford Communications Network at Ford Motor Company world headquarters in Dearborn, MI.
Shannon received her M.A. in Film Studies at the University College Dublin, Ireland and holds a B.A. in English Literature from the University of Michigan. Her writing has appeared in several publications, including: WORK Magazine, RHome Magazine, Style Weekly, Ford World and Detroit Metro Times.
Ridley is our full-time English Labrador Retriever. Raised in the shadow of the Blue Ridge mountains, Ridley comes from a long line of champions. While he dabbled in the dog show circuit and passed his time siring future generations, he longed for a more exciting career. Ridley moved to Richmond in 2007 and has not looked back. His calm and often wry demeanor is a key to his success. In his spare time, Ridley enjoys long walks, cookies, frequent belly rubs and socializing with the staff. Ridley is a lifetime member of the American Kennel Club (AKC).
Jonathan Tombes is a highly regarded technology writer. Since 2010, he has served as an editorial consultant and freelance writer for more than 20 technology companies, organizations and publications. Currently he leads content marketing and communications at a software engineering firm.
He has extensive experience covering the cable and telecommunications industries, having edited more than 60 issues of an industry trade journal and contributed to more than 120 issues and related products, including e-letters, reports, podcasts, webcasts and conferences. As a researcher at a leading policy institute, Jonathan wrote articles for seven publications and supported the production of more than 200 articles and five books.