- Wireside is an award winning independent public relations agency focused on high tech B-to-B communications.
- We work with a limited number of national and international high tech businesses to maintain a superior level of strategic and tactical results that closely align with our clients’ business objectives.
- As a full service agency, we provide a portfolio of communications programs designed to effectively meet business goals including: company positioning and messaging, strategic public relations planning and tactical implementation, including social media.
- Location in the Superior Production Exchange means Wireside’s clients benefit from expanded communications support for advertising, design and web services.
- Incorporated in 2004, headquartered in Richmond, VA. Opened satellite office in Dresden, Germany in August 2011.
- Commonwealth of Virginia SWAM (Small, Women, Minority Owned) certified; Registered eVA vendor; Certified by City of Richmond as minority owned.
Founder & Partner
Joya Subudhi is an entrepreneur, small business owner, longtime publicist and world traveler. She leads Wireside Communications as partner and founder. Since 2004, when she founded the company as Subudhi Consulting, she has overseen all operational areas of the business including human resources, sales and marketing, legal and finance. Joya brings 17 years of high tech, business-to-business, public relations experience in the Internet/data communications and telecommunications industries to Wireside. She is responsible for driving public relations initiatives for Wireside’s clients and she excels at developing and fulfilling public relations strategies designed to increase market awareness and profitability.
Previously, Joya served as supervisor of marketing communications for Foretec Seminars, a comprehensive association management company and a subsidiary of the Corporation for National Research Initiatives (CNRI). CNRI, headquartered in Reston, VA, is a not-for-profit organization formed in 1986 to foster research and development for the National Information Infrastructure. Recruited to start and direct the marketing communications department for Foretec, Joya oversaw marketing and public relations for clients’ domestic and international conferences about the Internet and new technology. Before assuming the position at Foretec, Joya was a senior program manager at Boston-based Miller Consulting Group, the leader in strategic public relations for change-driven companies. She holds a B.A. in International Relations from Boston University and attended Saint Gertrude High School, an independent Catholic college preparatory day school for young women in Richmond, VA.
Seeking to contribute to the development of talent in her field, Joya created a competitive paid internship program for Wireside that values diversity and prepares young professionals for careers in public relations. In addition, she has supported growth of the Richmond region by voluntary participation on community boards and with many organizations. Joya served as vice president of the Richmond Ad Club in 2005 and 2006, and chaired the Judging and Awards Committee of the 2004 Richmond Show. During 2005, she served as a C3 Trailblazer, offering volunteer PR counsel to local small businesses and nonprofit organizations. In 2006, she led public relations for the Church Hill Association’s Annual Holiday Festival, House Tour and Gala Ball. In 2008, she was on the board of Curated Culture, the organization that hosts Richmond’s popular art walk, First Fridays. Joya is a member of the Richmond Ad Club and the Historic Richmond Foundation’s Quoit Club. Previous memberships include Virginia Center for Architecture, American Council for Technology (ACT) Industry Advisory Council (IAC), and Public Relations Society of America (PRSA).
Joya has lived in Boston, London and Amsterdam, and currently splits her time between Richmond, VA and Dresden, Germany. In her spare time she enjoys discovering new wines and learning German.
Christine Carlson has more than seven years of full-time public relations experience. As account supervisor, she is responsible for management of day-to-day account activities and execution of clients’ public relations programs including both traditional and social media. With a strong focus on media relations, Christine cultivates and maintains strong relationships with media and analysts, plans and supports press tours, and pitches and secures client coverage in the news. Christine also handles the development and finalization of written materials such as press releases, media advisories, client blog posts, bylined articles, speaking abstracts and social media content.
Prior to joining Wireside Communications, Christine served as communications intern at the Virginia Chapter of Americans for Prosperity where she led media relations efforts and coordinated events and town hall meetings throughout the Commonwealth of Virginia. Additional experience includes communications volunteer for non-profit organizations such as the American Red Cross and the American Cancer Society, marketing intern at the Colonial Life Arena, and communications intern for the Mitt Romney for President Campaign. She was also selected to represent the University of South Carolina as a research specialist for PRSSA’s National Bateman Team Competition.
Christine holds a B.A. in Journalism from the University of South Carolina, where she graduated Magna Cum Laude. Passionate about politics and football, in her spare time, Christine can be found volunteering for local and national political campaigns or cheering on the South Carolina Gamecocks. Currently, she serves as Communications and Social Media Chair of the University of South Carolina’s My Carolina Alumni Association – Richmond.
Aiming to understand the ins and outs of public relations, Kristen joined the Wireside team as a spring intern in February 2014, and was promoted to Program Coordinator in February 2015.
Her professional experience includes internships with NASA Langley Government Relations and Education Offices, and the Virginia Air and Space Museum. While working with these organizations she interacted extensively with the public, advocating for investment in science, technology, and education. Her experience also includes supporting NASA Day on the Hill in Washington, D.C., where she advocated for NASA programs at the U.S. congressional level. Reflecting upon this experience, Kristen authored an article about NASA Day on the Hill that was featured on NASA’s website.
Kristen earned her B.S. in Mass Communications, with a concentration in public relations and a minor in business, from Virginia Commonwealth University in Richmond, VA, in August 2014. She often attends American Marketing Association (AMA) and Public Relations Society of America (PRSA) events, and is a member of PRSA.
Ridley is our full-time English Labrador Retriever. Raised in the shadow of the Blue Ridge mountains, Ridley comes from a long line of champions. While he dabbled in the dog show circuit and passed his time siring future generations, he longed for a more exciting career. Ridley moved to Richmond in 2007 and has not looked back. His calm and often wry demeanor is a key to his success. In his spare time, Ridley enjoys long walks, cookies, frequent belly rubs and socializing with the staff. Ridley is a lifetime member of the American Kennel Club (AKC).
Jonathan Tombes is a highly regarded technology writer. Since 2010, he has served as an editorial consultant and freelance writer for numerous technology companies, organizations and publications. He has also directed content marketing and communications at a software engineering firm.
He has extensive experience covering the cable and telecommunications industries, having edited more than 60 issues of an industry trade journal and contributed to more than 120 issues and related products, including e-letters, reports, podcasts, webcasts and conferences. As a researcher at a leading policy institute, Jonathan wrote articles for seven publications and supported the production of more than 200 articles and five books.
Andrea has spent more than ten years as a media strategist in the heart of Silicon Valley helping both established and startup companies, primarily in the mobile space, make their mark in the technology industry. Her expertise runs the gamut from launching the latest messaging app to managing a global media relations campaign to taking on an industry heavyweight with a strategic PR campaign to coordinating major events, such as CES and MWC. Working with both B2B and B2C brands, Andrea now splits her time between Europe and the U.S. focusing on her passion; counseling the under dog startup and helping larger brands break into new markets. Andrea is a travel fanatic, has her own expat blog and is fluent in Spanish and French.
Susan Hulcher joined Wireside to head agency operations in February 2015. She brings with her skills honed as a former United States Army Officer who served primarily overseas and is a combat veteran who served in Operation Provide Comfort during the first Gulf War. During the last 15 years, Susan owned and operated a personal fitness company in Northern Virginia while raising four children. A recent transplant to Richmond, she is busy refurbishing her newly purchased Fan home. She enjoys exploring all that Richmond has to offer from the wide variety of restaurants to the many museums.
Susan is a graduate of Indiana University of Pennsylvania. She holds a BS in Human Resource Management and a minor in economics.