- Wireside is an award winning independent public relations agency focused on high tech B-to-B communications.
- We work with a limited number of national and international high tech businesses to maintain a superior level of strategic and tactical results that closely align with our clients’ business objectives.
- As a full service agency, we provide a portfolio of communications programs designed to effectively meet business goals including: company positioning and messaging, strategic public relations planning and tactical implementation, including social media.
- Location in the Superior Production Exchange means Wireside’s clients benefit from expanded communications support for advertising, design and web services.
- Incorporated in 2004, headquartered in Richmond, VA. Opened satellite office in Dresden, Germany in August 2011.
- Commonwealth of Virginia SWAM (Small, Women, Minority Owned) certified; Registered eVA vendor; Certified by City of Richmond as minority owned.
Founder & Partner
Joya Subudhi is an entrepreneur, small business owner, longtime publicist and world traveler. She leads Wireside Communications as partner and founder. Since 2004, when she founded the company as Subudhi Consulting, she has overseen all operational areas of the business including human resources, sales and marketing, legal and finance. Joya brings 17 years of high tech, business-to-business, public relations experience in the Internet/data communications and telecommunications industries to Wireside. She is responsible for driving public relations initiatives for Wireside’s clients and she excels at developing and fulfilling public relations strategies designed to increase market awareness and profitability.
Previously, Joya served as supervisor of marketing communications for Foretec Seminars, a comprehensive association management company and a subsidiary of the Corporation for National Research Initiatives (CNRI). CNRI, headquartered in Reston, VA, is a not-for-profit organization formed in 1986 to foster research and development for the National Information Infrastructure. Recruited to start and direct the marketing communications department for Foretec, Joya oversaw marketing and public relations for clients’ domestic and international conferences about the Internet and new technology. Before assuming the position at Foretec, Joya was a senior program manager at Boston-based Miller Consulting Group, the leader in strategic public relations for change-driven companies. She holds a B.A. in International Relations from Boston University and attended Saint Gertrude High School, an independent Catholic college preparatory day school for young women in Richmond, VA.
Seeking to contribute to the development of talent in her field, Joya created a competitive paid internship program for Wireside that values diversity and prepares young professionals for careers in public relations. In addition, she has supported growth of the Richmond region by voluntary participation on community boards and with many organizations. Joya served as vice president of the Richmond Ad Club in 2005 and 2006, and chaired the Judging and Awards Committee of the 2004 Richmond Show. During 2005, she served as a C3 Trailblazer, offering volunteer PR counsel to local small businesses and nonprofit organizations. In 2006, she led public relations for the Church Hill Association’s Annual Holiday Festival, House Tour and Gala Ball. In 2008, she was on the board of Curated Culture, the organization that hosts Richmond’s popular art walk, First Fridays. Joya is a member of the Richmond Ad Club and the Historic Richmond Foundation’s Quoit Club. Previous memberships include Virginia Center for Architecture, American Council for Technology (ACT) Industry Advisory Council (IAC), and Public Relations Society of America (PRSA).
Joya has lived in Boston, London and Amsterdam, and currently splits her time between Richmond, VA and Dresden, Germany. In her spare time she enjoys discovering new wines and learning German.
Jonathan Tombes is a highly regarded technology writer. He joined Wireside in 2013. Since 2010, he has served as an editorial consultant and freelance writer for numerous technology companies, organizations and publications. He has also directed content marketing and communications at a software engineering firm.
He has extensive experience covering the cable and telecommunications industries, having edited more than 60 issues of an industry trade journal and contributed to more than 120 issues and related products, including e-letters, reports, podcasts, webcasts and conferences. As a researcher at a leading policy institute, Jonathan wrote articles for multiple publications and supported the production of more than 200 articles and five books.
Media Relations Strategist
Andrea is a world-class publicist who began her career in PR in 2004. She spent more than ten years as a media relations strategist in the heart of Silicon Valley helping both established and startup companies, primarily in the mobile space, make their mark in the technology industry. She joined Wireside in 2014. Her expertise runs the gamut – from launching the latest messaging app and managing global media relations campaigns – to taking on an industry heavyweight, raising the profile of an organization to a thought leadership position, or coordinating major global technology events.
Andrea is an expert global business and technology media relations strategist for startup mobile applications, consumer electronics, information technology, and the security and technology policy arenas. She delivers consistent results on every campaign, securing regular feature stories in the news media including: Associated Press, AFP, BBC, Financial Times, Forbes, IDG, Les Echos, Le Figaro, Politico Europe, Wall Street Journal, etc.
Based in Spain since 2013, Andrea is perfectly positioned to hit several time zones at once, not to mention being fluent in Spanish and proficient in French. She has two little girls, two cats and one dog.
Assistant Account Executive
Barrett joined Wireside in May 2019 with a year of full-time experience working as a publicist and social media specialist, and five years of freelance PR experience. She graduated magna cum laude from Virginia Commonwealth University with a Bachelor’s of Science in Public Relations, and has since helped dozens of businesses, entrepreneurs, and artists cultivate their brands and earn excellent reputations.
After getting her start as an Executive Assistant to the Chairwoman and Executive Director at the Democratic Party of Virginia in 2016, Barrett took a more senior role, managing publicity for NextGen Virginia, a political organization focused on mobilizing college-aged voters across the Commonwealth. As State Communications Director of NextGen Virginia, Barrett took an organization that was brand new to Virginia and in a matter of months, gave it a public reputation as the authority on young voters. As part of her strategy, Barrett mobilized, organized and coached a 70-person staff of co-eds to become excellent spokespeople, planned and executed state-wide media events multiple times a week, and caught the attention of high-profile national and international political reporters.
Barrett began her career in PR in 2013 interning and freelancing with a series of small businesses and startups, managing their press relations, marketing, branding and social media presence.
Barrett lives in Richmond and loves to spend her free time relaxing with friends, volunteering, and playing with her pet dog, Sephora.
Kelley has been with Wireside since 2016 and assists with many of the company’s operational and administrative needs. A Virginia native, Kelley attended Virginia Commonwealth University and graduated with a Bachelor of Fine Arts in Sculpture and Extended Media. Since 2012, she has used her passion for small business to found several successful start-ups in Richmond including 101 Pit Bulls, a project-based organization that advocates and raises awareness for pit bull type dogs and local rescue organizations. Additionally, she has ventured into a career in photography, with a primary focus on commercial and lifestyle photography.
Ridley is our full-time English Labrador Retriever. Raised in the shadow of the Blue Ridge mountains, Ridley comes from a long line of champions. While he dabbled in the dog show circuit and passed his time siring future generations, he longed for a more exciting career. Ridley moved to Richmond in 2007 and has not looked back. His calm and often wry demeanor is a key to his success. In his spare time, Ridley enjoys long walks, cookies, frequent belly rubs and socializing with the staff. Ridley is a lifetime member of the American Kennel Club (AKC).