With thousands of online tools to help us public relations professionals in our busy day-to-day lives, sometimes it seems like there’s just too many to choose from. Worry not! In this post, I’ve highlighted five great tools that help me in various aspects of my everyday work routine. Not only are they all user-friendly, they’re also free!
- Hootsuite: Most of us are probably familiar with this one, but I have to give credit where credit is due. Hootsuite is a platform that was developed to organize tweets. Since then, it has developed into a resource for organizing multiple social media accounts in one place. There are a few ways I utilize Hootsuite:
- To keep track of client Twitter feeds: On Hootsuite’s home page, we have 10 feeds laid out that we’re able to easily monitor; one for each client, one for our own tweets, and a few others for other topics we’re interested in. These live feeds make it simple to keep up with what’s important to the brands you represent.
- To tweet: Instead of logging into Twitter, Hootsuite allows users to send tweets out directly from the platform for multiple Twitter accounts.
- To schedule tweets: This is great, because you can get your social media posts out whenever you want, staggering them at different times and even days so you don’t send out too many at once, or can plan ahead for time out of the office, etc.
- Talkwalker Alerts: Talkwalker alerts are similar to Google alerts. You can set up alerts as frequently as you like, in any language. I’ve found these alerts to be quicker and more reliable than Google alerts, although I use both together.
- TheSkimm: Keeping up with the news is crucial. TheSkimm is a daily morning digest of top news stories. The newsletter is concise and written in a casual and often sarcastic tone, making reading the news a quick and sometimes even entertaining experience perfect for our jam-packed and stressful days.
- HARO (Help A Reporter Out): HARO is a social networking tool for sources and reporters. This service is simple; sign up, and you receive 3 emails a day: one in the morning, one in the afternoon, and one in the evening. These emails contain queries from reporters across different outlets covering various beats. This is great for PR Pros, because if your client is knowledgeable about any of the topics, you can answer the reporter directly through the anonymous email address in the HARO email, and connect your client with the reporter.
- MyTopTweet: This is another handy one for social media. Just go to mytoptweet.com and input your Twitter handle. The platform will automatically generate your top ten tweets that gained the most traction (favorites and retweets) with your followers. This can give you a sense of the content your audience is most interested in; a great metrics resource for the brands you represent.
These are just a few examples of what’s in my PR toolbox. What’s in yours?