Fireside

4 Costumes PR Pros Should Avoid

HalloweenPhotoBy now, you’re probably well along in your quest to debut an original, imaginative costume on All Hallows’ Eve.  As PR professionals, we’re immersed in the headlines and latest trends, giving us a competitive advantage when it comes to inventing a costume that is not only timely, but creative enough to stand out among the rest.

While dressing up is top-of-mind for all of us during this time of year, unfortunately in this profession, practitioners can often make the mistake of wearing a costume to the office year-round.

Here are a few you may have unintentionally tried on for size:

  • The Jack-O-Lantern – We all have bright ideas inside of us, but sometimes we let insecurity get in the way and prevent them from shining through.  Sitting in a meeting and keeping all your thoughts on unconventional approaches to launching a new product or energizing your clients’ social base to yourself is not good for your agency or your career.  Embrace your creativity and never be afraid to express it; that little flicker of an idea could be enough to spark the next big thing.
  • The Ghost – Being a wispy presence during the planning and tactical stages of a campaign is not an option in PR.  Don’t be the person who hides from criticism, or, worse yet, appears out of the mist when it’s time for the accolades.  Take an active approach to making your presence known early and often, lending an eager hand and attitude every step of the way.
  • The Monster – Taking a lesson from Mary Shelley’s “Frankenstein,” we know that a combination of knowledge and alienation can have grotesque results.  Likewise, piecing together old ideas and strategies and re-applying them to new campaigns can keep even the most weathered PR veterans stiff and stuck in their ways.  We can have the best intentions, but if we don’t make ourselves agile, flexible and open to new approaches, we’re not doing ourselves, our peers or our clients the justice we all deserve.
  • The Mummy – Last but certainly not least, with the 24×7 news cycle and on-demand society in which we operate, it’s easy to get too wrapped up in work.  Maintaining a professional-life balance is essential to success both inside and outside of the office.  At the end of each day, take some time to unwind, relax and reflect upon all you’ve accomplished.

Are there any similar “costumes” you or your colleagues have worn to work?

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