In my last post on Fireside, I talked about the series I write about the great social media resources available to businesses and ones we use here at Wireside. In writing the post, I realized that the one tool I use day in and day out had not yet been highlighted in that series on tools we endorse. It’s the common case of not recognizing what’s right under your nose. But I’m rectifying that omission today.
Today, I’m writing about the tool I rely on every day to organize our social media output – Hootsuite. Hootsuite was originally developed as a way to organize tweets. It has since evolved into a service that helps users manage a number of social media platforms. The free membership allows a user to set up to 9 streams that display different feeds for each social platform. Here at Wireside, we monitor Twitter feeds about our clients, trending topics, and any mentions about our own brand. It’s all in one place, easy to monitor, and keep track of the topics of greatest importance to our company. We also have our Wireside Facebook and LinkedIn pages integrated with Hootsuite and monitor our wall posts and company updates.
The best feature I’ve found with Hootsuite is the ability to schedule tweets, Facebook and LinkedIn posts in advance. It’s a great feature to make sure that relevant content is going out throughout the day and not all at once.
The free version also allows users to generate basic analytic reports that help to determine what is resonating best with their audience. My favorite analytic report is the Ow.ly Click Summary which shows which links were clicked on most frequently. It’s quick to generate and easy to understand when distributed throughout the company.
But even for all the wonderful things that Hootsuite does for me, it isn’t without a few quirks. As it was originally created for use with Twitter, it still works best with that platform. I still find the need to log in to Facebook directly sometimes because a wall post doesn’t display properly. I’ve also found the search feature, to search for a person to follow or a hashtag, to be a bit limited and have found myself logging into Twitter directly on occasion when I can’t seem to pull the necessary information.
Yet, these are very minor inconveniences when compared to the amount of time saved with Hootsuite. If you’re looking to get organized, I highly recommend setting up your Hootsuite account today.