So you have the Twitter account up and running and you’re posting daily, interacting with others, and following the conversations but how do you really know what the key trends are so you can contribute in a more effective way? How can you take all those conversations and put them into a visually appealing graph so others can quickly digest the conversations? Or, how can you synthesize the conversation occurring around one, key term? The answer, my friends, is Bottlenose.
Bottlenose is currently in beta with a pro, paid version on the way, but for now you can use their service to analyze trends in real-time in your twitter and other social media feeds, generate sonar charts based on your choice of keywords, and more. It aims to make sense of what is happening now so you can react and interact as conversations are happening. And the best part? It’s free! It takes a couple minutes to set up with your Twitter account and then you’re up and analyzing the trends and conversations happening between you and your followers.
The feature I like best is the Bottlenose sonar graph. It is a graphical depiction of the conversation around a chosen key word. It’s great to use if you’re running a campaign and want to see in real-time what people are saying around a key term. You will probably discover some trends you didn’t even know were occurring that will lead to richer engagement in the future.
Bottlenose Pro promises to have more robust analytic capabilities, but for those just starting to measure their social media reach and engagement, the free version is a good way to start. So, what are you waiting for? Jump on in – the water’s fine!